Target Market

Demographics

  • Age: 21-45 years old
  • Median Age: 28 years
  • Sex: 55% female & 45% male
  • Background: 40% African American, 30% Hispanic, 20% Asian, 10% Caucasian 
  • Median Household $53,900
  • Education: 31% college graduate/attended  & 10% post graduate
  • Employed 87%
  • 33% professional/managerial
  • 11% upper management
  • 25% self-employed

Marital Status

63% single

37% married